I build measurement and growth systems across social, gaming, and creator platforms so teams can scale with clarity and confidence.
// Trusted by 4,000+ brands · RezTheGiant
Premium measurement, gaming strategy, and creator partnerships at scale
I architect measurement systems and growth strategies across social platforms, gaming ecosystems, influencer networks, financial services, and streaming content. My approach prioritizes long-term infrastructure that scales instead of one-off campaigns, while delivering measurable performance improvements that last.
My work sits behind the scenes of how modern platforms measure and monetize growth. I've led and shipped measurement systems across TikTok, Google, and gaming ecosystems, supporting thousands of brands at global scale. Every engagement is judged by impact — lower CPA, higher confidence, and frameworks built to scale without breaking.
What I Do
Attribution & lift systems handling hundreds of millions of impressions across TikTok and Google.
At the intersection of gaming, media, and monetization — helping platforms and publishers grow efficiently.
Repeatable systems connecting creators, brands, and performance outcomes at scale.
Rigorous measurement applied to high-sensitivity verticals where efficiency and accuracy matter most.
Treating content like a growth channel — measured, iterated, and scaled through data and community feedback.
My work spans the full stack of growth — from architecting measurement infrastructure at Google and TikTok to building in-game activations at Super League Gaming and running creator sponsorship programs that drove triple-digit revenue growth.
Currently building Trade with Rez and running Slight Group — an investing community and talent agency, two sides of the same builder instinct.
Five disciplines. One through line — growth systems that scale.
I architect measurement systems for social media advertising at scale — working with TikTok and Google to build attribution frameworks that process hundreds of millions of impressions monthly.
Led global commercialization of YouTube Brand Lift and Enhanced Attribution across 4,000+ advertisers in 50+ markets. Redefined YouTube's full-funnel strategy connecting video exposure to downstream search behavior through Attributed Brand Search.
Consultative measurement leadership to 100 key accounts contributing $2B+ in revenue. Designed attribution, incrementality, and MMM strategies. Led 22 meta-analyses and deployed 600+ performance action plans, driving $40M+ in incremental Q4 '23 revenue.
I build gaming and creator growth systems connecting brands, platforms, and talent through measurable, full-funnel activations spanning in-game media, live production, and creator monetization.
Led custom in-game campaigns across Minecraft, Fortnite, CoD, and Roblox. Spearheaded the MTV VMAs Metaverse Remix, Twitch Olympics, and Samsung Superstar Galaxy. Contributed to 400% revenue growth H1→H2 2022.
Supported live production and esports activations at San Diego Comic-Con and Activision Blizzard's Hearthstone Boomsday pre-release. Scaled organic community engagement by 7x and supported fundraising at E3.
I build creator partnership systems connecting brands with authentic audiences across YouTube, Twitch, and TikTok — using AI-powered matching and robust measurement to scale programs that deliver real business value.
Built infrastructure powering scalable creator sponsorships — automated data collection across Twitch, YouTube, and Mixer. Launched Powerspike Partner Program driving 309% Q2 revenue increase and 500+ brand activations.
My agency representing creators across gaming, social, and live streaming. Founding agency in the TikTok Live Agency Program. Established early partnership with Snap for creator pipeline. Creator-first deal structure.
I run an educational investing community sharing high-conviction stock and crypto trades backed by technical analysis, market structure, sentiment, and macro catalysts — blending disciplined risk management with AI-powered strategy analysis.
Built and scaled Trade with Rez — real-time investing community delivering actionable trade ideas across equities and crypto. Wins across OKLO, MSFT, NVDA, Google, CoreWeave, AMD, Tesla. Crypto wins across Solana ecosystem and XRP.
Custom AI-powered analytics platform analyzing trading strategies, evaluating historical performance, and surfacing high-probability setups via backtesting, pattern recognition, and sentiment modeling.
I build and grow streaming content by competing, collaborating, and entertaining as RezTheGiant. Focus on live performance, community engagement, and content formats that travel across platforms.
Competing in live tournaments and high-intensity gameplay, using performance, personality, and consistency to build audience engagement and community momentum across all platforms.
Creating short-form clips, skits, and collaborative content designed to entertain and educate. Focus on timing, humor, and converting live energy into shareable content that travels.
A decade of building at the intersection of technology, media, and the creator economy.
Led global commercialization of YouTube Brand Lift and Enhanced Attribution across 4,000+ advertisers in 50+ markets. Redefined YouTube's full-funnel measurement strategy connecting video exposure to downstream search behavior through Attributed Brand Search. Drove 2x full-funnel revenue in core growth markets and triple-digit YoY adoption of measurement frameworks.
Provided consultative measurement leadership to 100 key accounts contributing $2B+ in revenue. Designed attribution, incrementality, and MMM strategies across gaming, travel, and dining verticals. Led 22 meta-analyses using incrementality testing and deployed 600+ performance action plans, directly influencing $40M+ in incremental Q4 '23 revenue.
Founded Slight Group, a creator-first talent and brand partnerships agency. Established early partnership with Snap for creator pipeline, and became one of the founding agencies in the TikTok Live Agency Program. Represent creators across gaming, social, and live streaming — structuring deals that align brand goals with creator growth and longevity.
Led custom in-game and digital media campaigns across Minecraft, Fortnite, Call of Duty, and Roblox. Spearheaded live and virtual productions including MTV VMAs Metaverse Remix, Twitch Olympics, and Samsung Superstar Galaxy. End-to-end execution from RFP through post-campaign analysis, contributing to 400% revenue growth H1–H2 2022.
Built the infrastructure powering scalable creator sponsorships — automated data collection across Twitch, YouTube, and Mixer. Launched the Powerspike Partner Program; led influencer campaigns for Fireball, Schneider Electric, Cooler Master, and Verizon. Drove 309% Q2 revenue increase and facilitated 500+ successful brand partnership activations.
Supported live production and esports activations including San Diego Comic-Con and Activision Blizzard's Hearthstone Boomsday pre-release. Supported live streaming operations, social amplification, and event storytelling — scaling organic community engagement by 7x and supporting fundraising narratives at E3.
The methods, tools, and disciplines I use across measurement, growth, and tech.
Let's discuss measurement, gaming strategy, or creator partnerships.
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